Archive for May, 2006

Ethnography

Wednesday, May 24th, 2006

I went to Julia Prior’s DA yesterday and her methodology is ethnography. So just write down few points about ethnography…

Ethnography is an entirely fieldwork based research method. Ethnography seeks to observe phenomena as it occurs real time and gives the researcher the worldview of his observed subjects. The criticism against ethnography is that the observers presence may in itself contribute to results that are inaccurate. This is because the observed subjects may act in a manner that’s different from norm due to the presence of the observer. Since the observed behavior is not usual behavior, hence the derived results are false because it does not depict normal behavior. The techniques used in ethnography are:
• Direct, firsthand observation of daily behavior. This can include participant observation.
• Conversation with different levels of formality. This can involve small talk to long interviews.
• The genealogical method. This is a set of procedures by which ethnographers discover and record connections of kinship, descent and marriage using diagrams and symbols.
• Detailed work with key consultants about particular areas of community life.
• In-depth interviewing.
• Discovery of local beliefs and perceptions.
• Problem-oriented research.
• Longitudinal research. This is continuous long-term study of an area or site.
• Team research.

Interview research methods discussion

Friday, May 19th, 2006

I held a discussion with several CCSers yesterday about interview research methods. Basically, I shared some notes I made when I went to a PHD seminar run by AGSM a week ago. For those who might be interested in the future, I attached the slides on wiki under the methodology section, click here.