Sony has just released a new product called CineScore, which supposingly let anyone, even non music-savvy, create a soundtrack for their videos. This is actually a library of pre-existing music loops, of which you can change parameters such as intensity, tempo, mood, etc. to generate an “original” score that fits to the drama and to time constraints of the picture, and that is royalty-free.
I have tested a little the trial version which you can get from there:
http://www.sonymediasoftware.com/products/showproduct.asp?pid=1013
So is that the end of business for film music composers? I don’t think so, not quite. I tried it out (trial version available on the website), and to me it is pretty basic in terms of the customization of the generated music. I agree it can fit the picture, but in a quite basic way, and probably not very creative way (as it is all based on pre-existing loops).
However I reckon this is a great tool to make mockups to get a first feeling of what the music should sound like. That could be done by the clients (director, producers, etc.) because it doesn’t require any musical background, to be presented later to the composer, who would then compose a proper score that is more adapted. Also, the quality is decent enough, as is, for (very) low bugdet movies and cheap corporate commercials. So if it won’t replace real composers, it is going to drastically toughen the competition in the lower-quality range of the market (by lower-quality range, I mean “less creative”, which is unfortunately also the largest and most lucrative).
Undoubtedly, with the improvement of such technologies the challenge for composers will be to value their creativity over this computer-generated music, and enhance their communication with the clients so the results get as close as possible to what they are commissioned for. This is well discussed my Mark Northam here: http://www.marknortham.com/?p=5